Back to WorkMarketing Automation & Google Sheets

How We Eliminated 4 Hours of Daily Data Entry and Lifted Conversions 4%

A marketing agency's lead strategist was burning 4 hours daily on manual Facebook Ads reporting. We engineered a Google Sheets automation system that cut it to 10 minutes, recovering 990+ hours annually and uncovering hidden conversion wins.

Share This Case Study

Key Results

0%Time Reduction
+0%Conversion Lift
$0KAnnual Savings

The Challenge: Senior Talent Trapped in Spreadsheet Hell

A digital marketing agency's best strategist was drowning in data entry. Four hours. Every single day. Instead of optimizing campaigns and growing client accounts, they were copying numbers from Facebook Ads Manager into spreadsheets.

The daily grind included:

  • Multi-account data exports: Multiple clients, multiple campaigns, every day
  • Manual metric transfers: Spend, impressions, clicks, conversions, CPL, ROAS, all copied by hand
  • Derived calculations: Week-over-week changes, running averages, client-specific KPIs
  • Report formatting: Each client demanded their data in specific formats
  • Landing page cross-referencing: Manual lookup of conversion events across systems

The cost wasn't just wasted time. It was strategic paralysis. The person who should have been improving client results was trapped in data entry.

Executive Axiom

When your highest-paid team members do repetitive data work, you're not just wasting salary. You're losing the strategic thinking that actually moves the needle. Automation doesn't replace people; it unleashes them.

Unleash Your Team

The Solution: We Engineered a Self-Refreshing Analytics Engine

We architected a comprehensive automation system using Google Sheets and custom Apps Script, pulling, processing, and visualizing Facebook Ads data automatically. The system scaled seamlessly as the agency added clients.

Phase 1: Built Automated Data Ingestion

  • Engineered custom scripts pulling Facebook Ads data via API integration
  • Configured scheduled refreshes running every morning before the team arrived
  • Implemented error handling with Slack alerts for failed data pulls
  • Deployed multi-account architecture handling all clients in a single dashboard

Phase 2: Deployed Intelligent Data Processing

  • Automated derived metric calculations (CPL, ROAS, week-over-week deltas)
  • Built dynamic date range comparisons (7-day, 30-day, MTD, QTD)
  • Configured conditional formatting highlighting anomalies and opportunities
  • Implemented data validation catching API inconsistencies before they pollute reports

Phase 3: Uncovered Hidden Tracking Gaps

  • Identified critical landing page tracking gaps during the automation build
  • Implemented additional conversion events that were never being captured
  • Created funnel visualization exposing drop-off points
  • Built A/B test tracking directly into the automated reporting

This proactive discovery led directly to the 4% conversion lift. Metrics that were always available but never visible.

Phase 4: Created Scalable Documentation

  • Authored comprehensive SOPs for system maintenance and troubleshooting
  • Built onboarding materials for future team members
  • Established processes for adding new client accounts in minutes
  • Created self-serve troubleshooting guides

Working Relationship

Over five months of collaboration, we transformed how the agency handled data operations. The lead marketer went from dreading the daily reporting grind to having mornings free for client strategy calls. The automation system we built became a core part of their operations, handling data for all client accounts and scaling seamlessly as they added new business.

The documentation and SOPs created during this engagement are still in use today, ensuring continuity as the team grows.

The Results: 96% Time Reduction, +4% Conversions, $18K Saved

The automation system delivered immediate and measurable impact:

  • 96% time reduction: 4-hour daily process reduced to 10 minutes of review
  • 990+ hours saved annually: Nearly 20 hours per week returned to strategic work
  • $18,000 annual savings: Lead marketer time reallocated to revenue-generating activities
  • +4% conversion rate improvement: New tracking metrics revealed optimization opportunities
  • Zero manual data entry: Completely eliminated copy-paste workflows
  • Scalable system: New clients onboarded in minutes instead of adding to workload
  • Documented processes: SOPs enabled smooth team transitions and growth

Key Takeaway from Results

The 4% conversion lift wasn't from a fancy new tool. It came from finally having visibility into metrics that were always available but never tracked. Sometimes the biggest wins come from automating the boring stuff so you can pay attention to what actually matters.

Discover What You're Missing

Technical Implementation

  • Platform: Google Sheets with Google Apps Script
  • Data Source: Facebook Ads API integration
  • Automation: Time-based triggers for daily data refresh
  • Additional Tools: Landing page tracking (HTML, CSS, JS), Systeme.io integration
  • Documentation: Notion-based SOPs and training materials

Additional Contributions

Beyond the core automation project, the engagement included:

  • Landing page development: Built and optimized conversion-focused pages
  • Email and WhatsApp automation: Set up nurture sequences for leads
  • Bug identification: Found and reported critical issues in internal ad-tracking software
  • Payment integration: Assisted with Razorpay gateway setup for client projects

Save time and money like this client

If your marketers are spending hours on data entry instead of strategy, you're leaving money on the table. We build automation systems that free up your best people to do their best work.

Show Me How to Save