We turned $600 in Meta ads into $36K in annual rental income

Key Metrics

  • +60X Return on Ad Spend
  • $36K Annual Rental Income
  • $600 Total Ad Spend
  • 2 Suites Filled (Long-Term)

TL;DR

Casagrande Salon is a Manhattan salon with private suites for stylists and beauty professionals. We ran $600 in targeted Meta ads, automated the entire follow-up with GoHighLevel, and filled two empty suites that had been vacant for almost two years.

The Problem

Laiz runs Casagrande Salon in Manhattan. Great location, solid reputation. But she had a problem that wouldn't go away.

Two stylist suites. Empty. For almost two years.

She'd tried everything she could think of. Social media posts. Boosted ads with no real targeting. Word of mouth. Nothing worked. Every month those rooms sat vacant, she was paying for space that wasn't making a dime.

And you know what? The stress was eating at her. This wasn't just a "nice to have" revenue stream. She needed those rooms filled to cover her own rent.

The Solution

Laiz covered the ad spend ($600 total). We'd earn the first month's rent only if we actually got someone to sign a lease. Skin in the game on both sides. If we didn't deliver, we didn't get paid.

Targeted Meta Ads

The biggest mistake Laiz was making? She was boosting posts to everyone. No targeting, no strategy. Just throwing money at Instagram and hoping.

We built a proper Meta ads campaign targeting stylists, barbers, and beauty professionals within a tight radius of her Manhattan salon. Not "women aged 18 to 65 who like hair." Actual beauty professionals looking for chair rental or suite space.

The ads spoke directly to their situation. Affordable suite in Manhattan, flexible terms, ready to move in.

Automated Follow-Up

Every lead from Meta hit GoHighLevel automatically. No spreadsheets, no sticky notes, no "I'll get back to them tomorrow."

![GoHighLevel workflow for Casagrande Salon: lead form, contact creation, email, SMS, and notification](The full automation: Facebook lead form triggers contact creation, sends an email and SMS, notifies Rahul, and logs to Google Sheets.)

The moment someone clicked the ad, they got an instant SMS thanking them and asking a qualifying question. Then an email sequence with photos of the suites, pricing, and available move-in dates. Automated follow-ups spaced over two weeks for anyone who didn't respond. Tour scheduling built right into the conversation.

![Automated SMS reply sent instantly to a new salon suite rental lead in GoHighLevel](Every lead gets an instant text thanking them and pointing them to the email with full suite details.)

![Automated email from Casagrande Salon with tour booking link and Manhattan address](The email invites leads to schedule a tour, includes the salon address, and is signed by Laiz personally.)

Laiz didn't touch any of it. When a stylist is looking for space, they're reaching out to multiple places. The first one to respond with real information wins. Our system responded in seconds.

The Results

  • 60X: Return on ad spend
  • $36K: Annual rental income
  • $600: Total ad spend
  • 2: Suites filled

Both suites filled within three months. Each tenant signed a one-year lease at $1,500 a month. That's $3,000 a month. $36,000 a year. From $600 in ads.

But honestly? The number that matters most to Laiz isn't the ROAS. It's the fact that she stopped stressing about rent. Those rooms just produce now. She doesn't think about them.

What Made This Work

Targeting the right people. Beauty professionals in a tight radius, not a general audience. The ad spend was small because the audience was specific. Automating the follow-up so every lead got a response in seconds, not days. And structuring the deal with skin in the game on both sides.

The system is still running. If a tenant ever leaves, the ads turn back on, leads flow in, and the follow-up handles the rest. No panic, no scrambling.