$600 in Meta Ads Drove $36K in Rental Income

Meta Ads & Automated Lead Nurture

A Manhattan salon owner spent two years trying to fill two empty stylist suites. $600 in targeted Meta ads and an automated follow-up system filled both in three months.

Key Metrics

  • +60X Return on Ad Spend
  • $36K Annual Rental Income
  • $600 Total Ad Spend
  • 2 Suites Filled (Long-Term)

TL;DR

Laiz at Casagrande Salon had two empty stylist suites for almost two years. We ran $600 in hyper-local Meta ads targeting beauty pros in Manhattan, piped every lead into GoHighLevel with automated SMS and email follow-ups, and filled both suites with long-term tenants in three months. $36,000 a year from a $600 ad spend.

The Problem

Laiz had two empty suites sitting in her Manhattan salon for almost two years. She'd tried everything she could think of. Social media posts. Boosted ads with no real targeting. Word of mouth. Nothing stuck. Every month those rooms sat vacant, she was paying for space that wasn't making a dime. This wasn't just a "nice to have" revenue stream. She needed those rooms filled to cover her own rent. The stress was real. She'd basically given up on filling them herself.

The Solution

We structured a deal where Laiz covered the ad spend ($600 total) and we'd earn the first month's rent only when someone signed a lease. Skin in the game on both sides. Then we built a hyper-local Meta ads campaign targeting stylists, barbers, and beauty professionals within a tight radius of her salon. Every lead hit GoHighLevel automatically. From there, automated SMS and email sequences kicked in... qualifying leads, answering questions, scheduling suite tours. Laiz didn't have to chase anyone. The system handled the entire conversation from first click to signed lease.

The Results

Both suites filled within three months. Each tenant signed a one-year lease at $1,500 a month. That's $3,000 a month, $36,000 a year, from $600 in ads. A 60X return on ad spend. But the number that matters most to Laiz isn't the ROAS. It's the fact that she stopped stressing about rent. Those rooms just produce now. She doesn't think about them.

Two years, two empty rooms

Laiz runs Casagrande Salon in Manhattan. Great location, solid reputation. But she had a problem that wouldn't go away.

Two stylist suites. Empty. For almost two years.

She'd tried everything she could think of. Social media posts. Boosted ads with no real targeting. Word of mouth. Nothing worked. Every month those rooms sat vacant, she was paying for space that wasn't making a dime.

And you know what? The stress was eating at her. This wasn't just a "nice to have" revenue stream. She needed those rooms filled to cover her own rent.

The deal we made

Here's how we structured it. Laiz covered the ad spend ($600 total). We'd earn the first month's rent only if we actually got someone to sign a lease.

Skin in the game on both sides. No retainers, no hourly billing. If we didn't deliver, we didn't get paid.

That's how confident we were in the system.

What we actually built

Targeted Meta ads (not boosted posts)

The biggest mistake Laiz was making? She was boosting posts to everyone. No targeting, no strategy. Just throwing money at Instagram and hoping.

We built a proper Meta ads campaign targeting stylists, barbers, and beauty professionals within a tight radius of her Manhattan salon. Not "women aged 18 to 65 who like hair." Actual beauty professionals looking for chair rental or suite space.

The ads spoke directly to their situation. Affordable suite in Manhattan, flexible terms, ready to move in. No fluff, no stock photos. Just a clear offer for the right person.

Automated follow-up that actually works

Every lead from Meta hit GoHighLevel automatically. No spreadsheets, no sticky notes, no "I'll get back to them tomorrow."

![GoHighLevel workflow for Casagrande Salon: lead form, contact creation, email, SMS, and notification](The full automation: Facebook lead form triggers contact creation, sends an email and SMS, notifies Rahul, and logs to Google Sheets.)

Here's what the system did the moment someone clicked the ad:

  1. Instant SMS acknowledgment thanking them for their interest and asking a qualifying question
  2. Email sequence with photos of the suites, pricing details, and available move-in dates
  3. Automated follow-ups spaced over two weeks for anyone who didn't respond right away
  4. Tour scheduling built right into the conversation flow

![Automated SMS reply sent instantly to a new salon suite rental lead in GoHighLevel](Every lead gets an instant text thanking them and pointing them to the email with full suite details.)

![Automated email from Casagrande Salon with tour booking link and Manhattan address](The email invites leads to schedule a tour, includes the salon address, and is signed by Laiz personally.)

Laiz didn't touch any of it. She went from chasing leads manually (and losing most of them) to having a system that handled the entire conversation.

The difference between her old approach and this one? Speed and consistency. When a stylist is looking for space, they're reaching out to multiple places. The first one to respond with real information wins. Our system responded in seconds, not days.

The results

Both suites filled within three months. Each tenant signed a one-year lease at $1,500 a month.

That's $3,000 a month. $36,000 a year. From $600 in ads.

A 60X return on ad spend.

But honestly? The number that matters most to Laiz isn't the ROAS. It's the fact that she stopped stressing about rent. Those rooms just produce now. She doesn't think about them.

"I tried for years to rent my salon space and nothing worked. After Rahul and RSL/A, in just a few months both my rooms were filled. Now I don't stress about rent anymore."

That quote right there is why we do this.

What made this work

This wasn't about running "good ads." The ads were one piece. Here's what actually made the difference:

  • Targeting the right people. Beauty professionals in a tight radius, not a general audience. The ad spend was small because the audience was specific.
  • Automating the follow-up. Most leads go cold because nobody follows up fast enough. The system did it instantly. Every time.
  • Structuring the deal right. Skin in the game meant we were as motivated as Laiz to fill those rooms. Alignment matters.
  • Letting the system sell. Laiz didn't have to chase anyone. The automated sequences handled qualifying, nurturing, and booking tours.

The bottom line

Laiz spent two years trying to fill two rooms. We filled them in three months with $600.

The system is still running. If a tenant ever leaves, the ads turn back on, leads flow in, and the follow-up handles the rest. No panic, no scrambling, no starting from scratch.

That's the difference between running ads and building a system.

Key Takeaways

  1. Target the right audience in a tight radius instead of blasting generic boosted posts
  2. Automate the follow-up so leads don't go cold while you're busy cutting hair
  3. Structure deals where both sides have skin in the game
  4. Let the system handle nurturing while you focus on your craft
  5. Small ad budgets work when targeting and follow-up are dialed in