$600 in Meta Ads Drove $36K in Rental Income

The Challenge: Empty Suites Bleeding $3K a Month

Six months of vacant suites. That was Laiz's reality at Casagrande Salon in Manhattan. Two premium rooms sitting empty, costing her roughly $3,000 per month in lost rental income.

She had tried a few things on her own. Some social posts, a couple of boosted ads, word of mouth. But nothing was consistent and nothing converted. And the leads that did trickle in? They went cold because there was no system to catch them.

“I tried for months to rent my salon space and nothing worked. I was posting on social media, asking around. Nothing.”

The real problem was not marketing. It was systems.

• No targeting: Generic ads reached the wrong audience and wasted budget
• No capture: Interested leads had no clear path to take action
• No follow-up: Manual responses meant leads went cold within hours
• No tracking: No visibility into what was working or what was failing

“Vacant space is not a marketing problem. It is a systems problem. Without targeted outreach and automated nurture, even premium real estate becomes a liability.”

The Solution: Targeted Ads + Automated Nurture Pipeline

We structured a performance-based partnership. Laiz covered $600 in ad spend, and we would only earn the first month's rent after securing year-long tenants. Skin in the game for both sides.

Phase 1: Hyper-Targeted Meta Ads

The first thing we did was narrow the audience down to people who were actually looking for salon space. No broad targeting. No guessing.

• Tight radius: Stylists, barbers, and beauty professionals within a specific Manhattan area
• Interest layering: Filtered by professional licenses, industry groups, and salon equipment interests
• Professional creative: Photos of the actual suites with clear pricing and lifestyle imagery
• $7 per day budget: Small but focused. Every dollar reached qualified prospects

The Ad That Filled Both Suites

This is the actual ad we ran. Targeted to licensed beauty professionals within a tight Manhattan radius at $7 per day.

Phase 2: Instant Lead Capture via GoHighLevel

Getting clicks means nothing if you cannot capture and qualify leads automatically. So we built the CRM infrastructure to handle everything.

• Instant response: Automated SMS within 60 seconds of form submission
• Qualification flow: Pre-screened for license status, timeline, and budget before human contact
• Self-service booking: Qualified leads could schedule salon tours directly from their phone
• Zero manual entry: Every lead flowed into GoHighLevel automatically

Phase 3: Hands-Free Nurture Pipeline

This is where it gets good. The system ran completely hands-off for Laiz. She did not send a single message, make a single call, or chase a single lead. The pipeline handled everything.

• Multi-channel sequences: SMS for speed, email for detail, all coordinated automatically
• Tour reminders: Automated texts the day before and one hour before scheduled visits
• No-show recovery: Missed appointments triggered rebooking sequences
• Post-tour follow-up: Same-day message with lease terms and next steps

“I didn't have to do anything. The leads just came in and the system handled everything. I would just get a notification that someone booked a tour.”

The Results: $600 In, $36K Out

Both suites filled within 90 days with quality, long-term stylists on year-long leases.

The Full Funnel Breakdown

Here is how the numbers played out at every stage of the pipeline.

Straight from the Meta Ads dashboard. 29 leads generated, $477 total spend, $16.46 cost per lead.

• Cost per lead: ~$20. For qualified salon professionals in Manhattan, that is very efficient.
• Lead to tour booking: 67%. Two out of three leads booked a tour without any manual follow-up.
• Tour show rate: 50%. Half of the people who booked actually showed up.
• Tour to lease: 20%. Two out of ten tours converted to signed year-long leases.

How This Stacks Up Against Industry Averages

“I tried for months to rent my salon space and nothing worked. After Rahul and RSL/A, in just a few months both my rooms were filled. Now I don't stress about rent anymore.”

Your Vacant Space Is Costing You Thousands Every Month

Whether it is salon suites, office space, or rental units, empty rooms are burning money. Every month of vacancy is revenue that someone else is capturing.

We build targeted ad and automated nurture systems that fill vacancies fast and keep them filled. Without requiring your time or attention.