GoHighLevel Changelog 2026: Every Update Worth Knowing

GoHighLevel’s changelog is a mess.

Between weekly Release Radar posts, LevelUp summit announcements, and random feature drops, keeping up feels like a full-time job. One week it’s AI Employee, the next it’s Voice AI, then suddenly there’s a desktop app nobody told you about.

I’ve done the work, so you don’t have to. This is your one-stop guide to every GoHighLevel update in 2025, from the game-changing AI features to the small fixes that actually matter.

Last updated: December 31, 2025

Over 300 features shipped this year. Here’s what you actually need to know.

The Big Three: Features That Change Everything

Out of 300+ updates, three stand out as genuine game-changers for how you’ll run your business.

AI Employee

This is the headline feature of 2025. AI Employee is a virtual team member that works 24/7 without breaks, sick days, or forgetting to follow up.

Here’s what it actually does:

• Answers customer questions using your knowledge base
• Book appointments directly into your calendar
• Follows up with leads who went cold
• Handles FAQs so your team doesn’t answer the same question 47 times a day

The part that matters most? Custom branding. Train AI Employee to sound like your business, not like a generic chatbot. Feed it your FAQs, service descriptions, and pricing info. It responds in your voice.

For service businesses losing leads because nobody answered at 9 PM on a Tuesday, this is the fix.

Voice AI

Voice AI takes AI Employee further. Instead of just text-based chat, it handles actual phone calls.

When someone calls, and you can’t pick up, Voice AI:

• Answers the phone in a natural-sounding voice
• Collects caller details (name, what they need, urgency)
• Books appointments if they’re ready
• Sends you a summary so you can follow up

This is huge for contractors, home service businesses, and anyone who misses calls while on job sites. Responding to a lead within 5 minutes makes you 100x more likely to connect. Voice AI makes that possible even when you’re knee-deep in a project.

Desktop App (Mac)

GoHighLevel released a native Mac desktop app. Why does this matter?

Browser tabs are where productivity goes to die. You’ve got 37 tabs open, can’t find GHL, accidentally close it, and lose 20 minutes.

The desktop app gives you:

• Dedicated workspace outside your browser chaos
• Faster performance than browser-based access
• Full platform access (messaging, workflows, reporting, everything)
• Focus mode without the temptation of other tabs

Windows version expected in 2026.

December 2025 Updates

GoHighLevel ships updates weekly. Here are the most impactful changes from December:

PayPal Keyless Integration (Dec 26)

Connect PayPal and Venmo payments without hunting for API credentials. One-click OAuth setup means your clients can accept more payment methods in minutes, not hours.

Prospecting Tool Improvements (Dec 29)

The prospecting tool now tracks deal outcomes properly:

• Mark leads as Won, Lost, or Open
• Create sub-accounts directly from won deals
• Filter prospects by status
• Guided onboarding for new users

Mobile App v4.0 (Dec 31)

Complete redesign with:

• Dark mode
• Universal Search across all features
• Ask AI for instant help
• Faster performance matching the web app

WhatsApp Enhancements (Dec 30)

• Media Library integration for template creation
• 1-year media retention (up from 30 days)
• Save files directly to contact records

AI Business Card Scanner

Point your phone at a business card, and GoHighLevel extracts the contact info automatically. No manual data entry.

Sticky Phone Numbers on Mobile

Your selected outbound number now stays selected between calls. Small fix, big time-saver for teams making multiple calls.

Workflow and Automation Upgrades

The automation engine got several upgrades that make complex workflows easier to build.

Workflow Automation for Estimates

Trigger entire workflows based on estimate status. When an estimate is viewed, accepted, or declined, GoHighLevel can automatically:

• Send follow-up emails
• Create tasks for your sales team
• Generate invoices (when accepted)
• Trigger win-back sequences (when declined)

This eliminates the manual “did they see the estimate?” checking that eats up hours every week.

AI Schedule for Emails

Instead of guessing when to send emails, AI Schedule analyzes each contact’s past behavior and picks the optimal send time automatically.

The system looks at:

• When they typically open emails
• When they usually reply
• Their engagement patterns

You set a window (“send sometime Tuesday between 9 AM and 6 PM”) and AI picks the exact time most likely to get a response.

External Form Tracking

Track conversions from forms that aren’t built in GoHighLevel. Add a tracking snippet to any external website, and every form submission gets recorded in your CRM with full attribution data.

Massive if you’re using WordPress, Webflow, or any other platform alongside GHL.

Calendar and Booking Updates

Rentals Feature

For businesses that book multi-day engagements, like equipment rental companies, event venues, and vacation property managers.

Instead of single appointment slots, Rentals lets clients book consecutive days in one flow:

• Pricing per day or flat rate
• Availability rules
• Overlap prevention
• Deposit requirements

Appointment Notifications Without Location

When someone books without specifying a meeting location, the assigned team member now gets notified via email and in-app push. No more mystery appointments.

Local SEO and Prospecting Tools

Enhanced Local SEO Audit

The Local SEO Audit tool got three major upgrades:

Interactive Heatmaps: Visual representation of where a business ranks across different neighborhoods. See the dead zones.

Competitor Benchmarking: Compare a business’s local rankings against their top competitors side by side.

Customization Controls: Adjust audit parameters to focus on what matters most for each client.

For agencies selling local SEO services, this turns your audit from a generic PDF into an interactive presentation that closes deals.

SaaS and Agency Features

If you’re running GoHighLevel as a white-label SaaS for clients:

SaaS Plan Downgrade Management

Intercept client downgrades with:

• Custom retention offers
• Incentives to stay on the current plan
• Exit surveys to understand why they’re leaving

Snapshots Version Management

Version control for your automation frameworks:

• Track changes to each Snapshot version
• Compare versions side by side
• Restore previous versions if something breaks

Essential if you’re deploying at scale.

Domain Purchase Integration

Buy and manage domains directly inside GoHighLevel. No jumping to GoDaddy or Namecheap.

Unified Inbox Improvements

The inbox got rebuilt for speed:

• TikTok DMs now appear in your unified inbox
• Comment automations for social media engagement
• Image and file attachments in conversations
• SLAs to track response times
• Colored tags for organizing pipeline deals

The TikTok integration is notable. If you’re generating leads on TikTok, those conversations now live alongside your email, SMS, and other channels.

Dashboard and Reporting

Meta Ads Widgets

Dashboard widgets tie your Meta (Facebook/Instagram) ad performance directly to pipeline conversions. See which campaigns generate actual deals, not just clicks.

Custom Sub-Account Reports

Build custom reports at the sub-account level. Create templates once, generate client-specific reports automatically.

Object-Based Widgets

Build dashboard widgets that pull from any object in your CRM. Contacts, opportunities, custom fields. Whatever data matters can be visualized.

Which Features Should You Actually Use?

With 300+ updates, here’s my prioritization:

Implement Immediately:

• AI Employee, if you’re losing leads after hours
• External Form Tracking: if you have any non-GHL landing pages
• Workflow Automation for Estimates,s if you send quotes regularly

Set Up This Month:

• Voice, AI, once you’ve got the AI Employee dialed in
• AI Schedule for Emails (5 minutes to enable, immediate benefit)
• Mobile App v4.0 for the dark mode and AI features

Evaluate for Your Use Case:

• Rentals (only if you do multi-day bookings)
• Desktop App (when it exits beta for your tier)
• Snapshots Version Management (only if you manage multiple accounts)

What’s Coming Next

GoHighLevel continues pushing weekly updates. Based on community requests and beta features, expect continued AI expansion, more integrations, and a Windows desktop app through 2026.

The platform has evolved from “marketing automation tool” to “complete business operating system.” Whether that complexity helps or hurts depends on how intentionally you implement.

Don’t try to use everything. Pick the 3-5 features that directly address your biggest bottlenecks, implement those well, then expand.

Frequently Asked Questions

What are the biggest GoHighLevel updates in 2025?

The three biggest updates are AI Employee (24/7 automated customer service), Voice AI (AI-powered phone answering), and the native Mac desktop app. Together, these let businesses automate lead response and work outside the browser.

Is GoHighLevel AI Employee included in all plans?

AI Employee is available on all plans but has usage limits based on your tier. The $97 plan includes basic AI features, while higher tiers get more AI conversations and advanced training options.

How do I enable Voice AI in GoHighLevel?

Go to Settings > Labs > Voice AI to enable it. Configure your business hours, greeting script, and what information the AI should collect from callers.

What’s new in GoHighLevel December 2025?

December 2025 brought PayPal keyless integration, mobile app v4.0 with dark mode, AI business card scanner, WhatsApp media retention, and improved prospecting tools with deal tracking.

Does GoHighLevel have a desktop app?

Yes, GoHighLevel released a native Mac desktop app in 2025. It provides a dedicated workspace outside your browser with faster performance. Windows version expected in 2026.

How often does GoHighLevel release updates?

GoHighLevel releases updates weekly, published in their Release Radar blog every Friday. Major feature announcements happen at their annual LevelUp Summit.

Get Help Setting This Up

If you’re staring at 300+ features, wondering where to start, you’re not alone. Most businesses don’t need everything GoHighLevel offers. They need the right 10% configured correctly.

We help service businesses cut through the feature bloat and build systems that actually work. See how we implemented GHL for a salon that now generates 60X ROAS, or check out our local SEO case study using these exact prospecting tools.

The features are there. The question is which ones will move your specific needle.