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How We Eliminated $18K/Year in Copywriting Costs and Quadrupled Output

Copywriting at $75/article was bleeding us dry. We engineered an AI content pipeline using Make.com and GPT-4 that cut costs by 99% while publishing 4X more content, proving we eat our own cooking.

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Key Results

$0KAnnual Cost Saved
0XPosts per Month Achieved
0%Manual Work Eliminated

The Challenge: $75 Per Article Was Unsustainable

Content marketing is non-negotiable for demonstrating expertise. But at $75 per article, publishing four posts monthly cost $300/month, or $3,600 annually in raw copywriting fees. Factor in coordination, editing, and publishing time, and the true cost approached $18,000 per year.

Beyond cost, two critical factors were failing:

  • Time drain: Manual editing and publishing choked the content pipeline
  • Consistency collapse: Weekly publishing schedules were aspirational, not operational

Executive Axiom

Human labor in low-margin content production doesn't scale. Every hour spent on repetitive content tasks is an hour not spent on strategy. The math demands automation.

Fix Your Content Economics

The Solution: We Engineered an Autonomous Content Pipeline

We built this system for ourselves first, then opened it to clients. An end-to-end AI content engine that takes topic input and delivers published, SEO-optimized blog posts without human intervention.

Phase 1: Constructed Structured Input & AI Integration

  • Deployed Typeform frontend capturing blog topics, primary/secondary keywords, and internal/external links
  • Configured Google Sheets as central tracking record for content pipeline visibility
  • Engineered custom prompts instructing GPT-4 to generate SEO-optimized outlines and full posts matching our brand voice

Typeform input interface (click to enlarge)

Phase 2: Deployed End-to-End Automation

The entire system runs on Make.com. Topic enters Typeform → AI generates content → Google Drive organizes assets → WordPress publishes automatically. Zero manual copying, pasting, or scheduling. Human involvement: optional quality review.

Make.com automation workflow (click to enlarge)

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The Results: $18K Saved, 4X Output, 99% Automation

Internal Reflection

"What used to cost the same as a part-time employee now runs for less than the cost of a single outsourced article. We don't just sell automation. We run on it."

The system delivered immediate, measurable impact:

  • $18,000 annual savings: Compared to fully-burdened manual copywriting costs
  • 4X content velocity: Weekly publishing now operational, not aspirational
  • 99% manual work eliminated: Data entry, writing, formatting, all automated
  • Consistent quality: Every post follows SEO best practices and brand voice guidelines

Your Content Costs Are Eating Your Margins

If you're paying $50-150 per article, or worse, not publishing consistently because it's too expensive, the math is broken. We build AI content systems that fix the economics permanently.

Fix Your Content Economics