Blog Automation Case Study: How RSL/A Saved $18K a Year with Make.com and ChatGPT
Facing high copywriting costs, RSL/A built an internal automation system to consistently publish high-quality, SEO-optimized blog content, saving $18,000 annually.
Share This Case Study
Key Results
The Challenge: The High Cost of Content Consistency
At RSL/A, maintaining a steady stream of blog content is essential for demonstrating our expertise in automation, SEO, and digital strategy. However, relying on traditional methods quickly became inefficient and expensive. At an average cost of $75 per article, publishing just four posts a month totaled $300 per month, or $3,600 annually in raw copywriting fees.
The total cost, including internal coordination and editing time, was estimated to approach $18,000 a year, a massive expenditure for any growing business. Beyond cost, the system lacked two key factors: Time (manual editing and publishing slowed the pipeline) and Consistency (maintaining a reliable weekly schedule was a constant struggle).
Key Takeaway from Challenge
The core problem was the scaling bottleneck of human labor in a low-margin content production process, confirming the need for an efficient, repeatable system to maintain authority.
Apply This Insight to Your BusinessThe RSL/A Solution: Building the AI Content Engine
We solved this problem internally by designing an autonomous blog creation pipeline using no-code tools. This exact system is now available to clients looking to save on content costs while boosting consistency.
Phase 1: Workflow Foundation & AI Integration
- We established a front-end form (Typeform) to capture blog topics, primary/secondary keywords, and internal/external links.
- The data feeds into a central record (Google Sheets) for tracking.
- The core action uses a custom prompt to instruct ChatGPT to generate SEO-optimized outlines and full posts.
Typeform input interface (click to enlarge)
Phase 2: Automation & Publishing
The entire system is orchestrated by Make.com. Once a topic is entered into the initial Typeform, the workflow takes over. The generated content is automatically organized and saved in Google Drive, and the final post is published directly to WordPress, completely eliminating manual copying, pasting, and scheduling.
Make.com automation workflow (click to enlarge)
Want to Use This Automation?
Download the Make.com blueprint and import it directly into your account to set up this exact workflow in minutes.
Download Blueprint (.json)The Results: $18,000 in Annual Savings
Internal Takeaway
"What used to cost the same as a part-time employee now runs for less than the cost of a single outsourced blog post. This system proved our commitment to efficiency and automation."
The implemented automation system delivered an immediate and dramatic impact on both cost and content velocity, solidifying RSL/A's market authority.
- Achieved $18,000 in annual savings compared to the estimated fully-burdened cost of manual copywriting.
- Enabled consistent, high-quality blog publishing every week without taxing internal team resources.
- Eliminated hours of manual work, replacing data entry, writing, and formatting with a few simple clicks.
Save time and money like this client
If you want consistent blog content or other repetitive tasks automated without burning through thousands in labor costs, let's set up your custom AI automation system.
Show Me How to Save