We redesigned Fieldshare and got them cited by ChatGPT, Gemini, and Google AI

The Problem

Fieldshare builds field management software for oil and gas operators. ARO tracking, regulatory reporting, wellsite data, pipeline compliance. Real software for a technical industry.

But their website was a generic Webflow SaaS template trying to sell to six industries at once. Oil and gas, environmental services, property management, municipal, construction, utilities. The messaging was everywhere. Google couldn't figure out what to rank them for, and prospects couldn't tell what Fieldshare actually specialized in.

The result? Zero inbound leads from the website. It was a digital business card, not a sales tool.

The Solution

Website Redesign

We killed the "we serve everyone" approach. Fieldshare's strongest product-market fit was in oil and gas. That's where their features actually matched what buyers were searching for: ARO management, AER and BCER reporting, wellsite compliance, pipeline data.

We rebuilt the entire site. Rewrote every page with the same language oil and gas operators actually use when they search. The secondary industries (environmental services, municipal, property management) each kept a dedicated page, but oil and gas leads the brand now.


"One of your recent blogs got us a demo with a new lead. We're happy and excited that your skill in SEO/GEO is working and giving us more visibility.

The lead went through the website and read a blog and booked a demo because he thought we knew what we were knowledgeable."

— Sid S., Account Executive, Fieldshare

SEO Strategy

With the positioning clear, we went after the keywords oil and gas buyers actually search for. Queries like "ARO management oil and gas," "AER liability tracker," and "oilfield safety documentation tool."

We published targeted blog content around high-intent topics: oil and gas industry challenges, ARO forecasting, AER liability tracking, Excel alternatives for field data management. Each piece written to answer the exact questions operators are asking when they're evaluating software.

AEO/GEO Optimization

We structured every page and blog post so AI models could extract clean answers. Clear statements in the first paragraph of every section. Question-based headings. Structured data throughout.

The goal wasn't just Google rankings. We wanted Fieldshare's content showing up when operators ask ChatGPT, Gemini, or Google AI about their industry.

The Results

• 8: Pages cited by AI engines
• 29K+: Impressions on a blog
• 4: AI engines citing content
• 146: Referring domains

AI Search Visibility

8 of Fieldshare's pages now show up across AI search engines. ChatGPT, Gemini, Google AI, and SearchGPT all pull from their content. 21 documented AI prompts surface Fieldshare as a source.

When someone asks ChatGPT to recommend oil and gas asset management software in Canada, Fieldshare shows up in the results table. Their oil and gas challenges page gets referenced by three AI engines at the same time. When an operator compares field management platforms through an AI tool, there's a real chance they're reading Fieldshare's content.


Organic Search

January 2026. Impressions jumped from around 3,000 a week to over 9,000. The content had been building authority quietly, and then it caught.

The oil and gas challenges page generated 29,609 impressions at position 7. The Excel alternatives page hit 10,154 impressions. The municipal management page: 8,167.

Consistent 200 to 320 organic sessions per month in an ultra-niche B2B market. Average session durations of 2 to 5 minutes. These aren't casual browsers. They're operators evaluating software.

Business Impact

A prospect reached out and booked a demo completely organically. They found the blog, read it, decided Fieldshare knew what they were doing, and booked. No ads. No cold email. Just content doing the job it was built to do.

Contact form submissions started increasing. Booked calls started showing up. The website went from a digital business card to actually generating pipeline.